Global Coffee-houses:Have a cup of it!

Modernist writer Katherine Mansfield depicts the importance of a cup of tea in her famous short story,'A Cup Of Tea',where a poor girl craves to have it but never gets it till the story ends.Beverages are essential in our day-to-day life.
Beverage is a French terminology.It is rarely used in British English.It defines the consumable drink other than water.People love to spend time in the casual drinking places.Tea,coffee,beer,liquor,milk,juice are the beverages people often prefer to have in their spare time apart from breakfast,lunch and dinner.Coffee shops serve prepared coffee and other hot beverages.These are called coffee-houses. These are one kind of cafe. Cafe may refer to coffee house,tea room,bar etc.Coffee houses have the common characteristics like bar and restaurant.These are not similar to the cafeteria which are within the institutions. Espresso bars are a type of coffee house.It serves a creamy foamed coffee,called as espresso.


1.Starbucks:Starbucks is the largest coffee-house chain in the world.The American global coffee company has it's head quarter in Seattle,Washington.It was founded in the year 1971.It serves hot and cold beverages,tea,coffee,pastries,snacks.It serves a special drink called Frappuccino.It is the chilled coffee trade-marked by Starbucks.



2.Costa Coffee:

It is the second largest coffee house chain in the world.The British multinational coffee house chain has it's head quarters in Dunstable,London.It is a subsidiary of Whitbread PLC,a multinational hotel,in the UK.It serves hot drinks,snacks,soft drinks.





I have confidence nobody will deny to have a cup of tea or coffee in these world famous coffee houses.It's luxury is attractive to consumers.Life has various phases.When one feels bore, wants to spend time by having a cup of it.On the contrary,when one is tired by the hectic work schedule,tries it;when feels lonely,is accompanied by friends to spend time here;when wants privacy with your partner,often come to have a cup of coffee in these coffee houses.
To invite someone to your home for a cup of tea is a symbol of homely affection.To invite someone to have a cup of coffee other than home is also a gesture of love,symbolized by style.It becomes the iconic fashion when the Starbucks and the Costa Coffee are the target locations for you.

Fast Food:First World Country(U.S.A)

Once the Welsh poet William Henry Davis composed a brilliant poem Leisure.The opening lines were as  follows, "What is this life,if full of care,
                We have no time to stand and stare."
Sing it silently or do a rhetoric,it is very true.As the civilization progresses, the developed countries become the torch bearers to the rest of the world in terms of economical progress.In this materialistic world people became very busy in their life.This is the platform of the establishment of the fast food restaurants in the first world countries,especially in the USA.Like the torch that passes from runner to runner,the idea of fast food restaurant is spreading to the nook and corner of the world.

1.McDonald's:


McDonald's is the largest fast food restaurant in the world.It's head quarter is in the USA(California).It is founded in the year 1940.The initials of this fast food hamburger chain of restaurant is derived from a barbecue restaurant operated by Richard McDonald and Maurice McDonald.Hamburger is the sandwich where single or double patties are used.It sells hamburgers,cheese burgers,chicken nuggets,french fries,soft drinks,milk shakes,desserts,breakfast items,smoothies,salads,wraps.
2.KFC:


Kentucky Fried Chicken or KFC is the second largest chain of fast food restaurant.It is established in the year 1930,in Kentucky,U.S.A.It is founded by Harland Sanders.It sells fried chicken,chicken nuggets,burgers,wraps,french fries,soft drinks,salads,deserts,breakfast items.



3.SUBWAY:

Subway is the third largest fast food restaurant in the world.It is established in the year 1965,in Connecticut,USA.It is founded by Fred DeLuca and Peter Buck.It sells submarine sandwiches,salads and pizzas.Submarine sandwich is the sandwich consisting of a long roll French or Italian bread,which is divided into two pieces such as it will be appealing as a "V" shaped on one side, filled with veg or non veg patties with various sausage and salads.
4.BURGER KING:

It is the ranked as the sixth largest fast food restaurant after Domino Pizza and Starbucks.It's head quarter is in Miami-Dade country,Florida.It is founded by Davis Edgerton and James McLamore in the year 1954.It sells hamburgers,chicken nuggets,french fries,onion rings,soft drinks,milk shakes,salads,desserts,breakfast items.

The fast food restaurants are also known as quick service restaurant.Without waiting one can take the food to keep abreast his hectic day.People come to dine here for celebrations also.A subsequent reflection will bring a deep understanding that USA is the global capitalist in the era of economic imperialism.Furthermore the edifice of such fast food industry has been penetrated from the daily schedules of work dynamics of mass.Everywhere it is expanding.

The Big Four Supermarkets:UK

To a man with an empty stomach  food is god. Irrespective of countrysides ,towns and big cities people need this basic amenity of life.Everyday everybody need vegetables,fruits,groceries to survive.In the developed economy,supermarkets and multi-national groceries were established for the convenience of the mass.Because everybody is busy in their day-today life.
Here retail industry plays an important role.Retailing is the sale of goods and services from the individuals to the end user.There are three categorises of retail industry ,i.e,food,hard goods,soft goods.Hard goods are the durable goods and soft goods are the consumable goods.A supermarket is one of the retailing sector assorted by the differential marketing strategy.Specifically a supermarket is a self-served grocery store where food and household products are assorted in aisles ,which ranges between a traditional grocery shop and a big-box market..A big-box market or a hyper-market is a combination of  a supermarket and a departmental-store.A departmental store sales a variety of consumer goods such as clothing,furniture,housewares and appliances to the public.Lots of supermarkets serve on the basis of EDLP(Everyday Low Price).In the UK,the "Big Four" supermarkets are
Tesco ,Sainsbury's, Asda, Morrisons.The fifth one  is Co-operative Group.Others are Ocardo,Waitrose.
1.TESCO: Tesco is the retailing leader in the UK and second largest retailer in the world in terms of profit after Walmart and third largest retailer in the world in terms of revenue generated after Walmart and Carrefour.It is established in the year 1919 by Jack Cohen in London.It's head-quarter is in Cheshunt,London.It is a British multi-national grocery,i.e ,it is functioning outside the UK.It's market share is 30.1%.
2.SAINSBURY'S:



 Sainsbury's is the second largest supermarket in the UK,with a market share of 16.6%.In the year 1869,it was founded by John James Sainsbury's and his wife Mary Ann Sainsbury's in London.It's head-quarter is in Holborn.It reached it's zenith during the Victorian era.In 1922,it was leading in the self-serving retailing industry.1n the year 1995,Tesco superseded Sainsbury's and was placed in the top position.In the year 2013,ASDA was replaced Sainbury's,which was in second position ,in the year 2003.
3.ASDA:


ASDA is the British super market chain which became a subsidiary of global retail leader and American retailer Walmart in the year1999.It is in the third position in the UK.It has market share of 16.4%.It merchandises in food,clothing,toys,financial services.It's head-quarter is at Leeds,England.It was established in the year 1949.
4.MORRISONS:


Morrisons is the smallest share holder of the'Big Four' supermarkets in the UK.It's headquarter is in Bradford,England.It was established in the year 1899 by William Morrisons.It market share was 11.3% in Oct,2013.It had it's edifice from an egg and butter stall.

People love to purchase from these grocery stores,by visiting there in person.Some of them do the online shopping.The employees working in these malls do  commendable jobs.Their service is awesome.They wear uniforms while serving.Their special vehicles serve consumers for home delivery of products.They are very conscious about the quality of the product to maximize the consumer's satisfaction.Quality has reached it's saturation in Sainsbury's while it's price is relatively higher than the rest.On the contrary,ASDA has cheapest price with respect to the other supermarkets.

Management Guru-Chanakya

Had the scenario been different as below, the world would have definitely known Niccolo Machiavelli as the Italian Chanakya .But  Chanakya,a professor of Takshashila University is known as the Indian Machiavelli. His works were 1800 yrs earlier than the Italian diplomat Niccolo Machiavelli’s. As his works were lost by the end of the Gupta dynasty and discovered in the year 1915, so he was not known to this world before.

Thanks to Chanakya’s outstanding strategy for, it was he, who was credited for the establishment of the Maurya  Empire which was the first empire among  archeologically recorded history. His initial attempts with Chandragupta Maurya to defeat the Nanda dynasty failed.He heard a mother scolding her child to prefer the cooler edges as he burnt his hand by eating porridge from the middle of it, as  mothers are the best managers and true socialization of a baby comes from her, he knew his strategic error and attacked the periphery of the Nanda dynasty  instead of focusing on Magadha. He was succeeded. Nobody will think like him. That’s why when a genius’ mind ceases to work, his cognition initiates.

Who will dare to stop the greatest conqueror of the world, Alexander-the great’s army to conquer the Maurya Empire? He did so by infiltrating the Greek army by spreading the rumours about greatness of the Indian army. He is the greatest diplomat, manipulative thinker .

It is believed that he has authored the Arthashatra and Neetishatra.The Arthashatra  discusses about monetary policies, fiscal policies, international relations, welfare economics ,war strategies and outlines the duty of a ruler. The Neetishatra  is about how to lead an ideal way of life.His contribution to the field of Economics and political science is tremendous.

Chanakya,the then chief advisor of Chandragupta Maurya was giving small doses of poison to the king to make him immune to it,as a strategy against the enemies .Unknowingly the king gave some food to the queen when she was nine months pregnant. The queen could not resist and died.Chanakya saved  the heir to the throne,Bindusara by cutting the queen’s belly.His management skills are really brilliant.He is the real Management-guru,the world has seen before.

His quotations are soul-touching.His wisdom is divinely-gifted. His way of thinking  is applicable to the contemporary field of management, business,commerce,economics,politics,diplomacy.A question arises frequently to our mind that unscrupulous methods are not legally accepted,so why we will follow Chanakya.His own saying that ,  “ A person should not be too honest. Straight trees are cut first and honest people are screwed first” is it’s answer.

It is very true. Another example is the Lord Krishna in the great Indian epic Mahabharat.Here the god himself plays lots of tricks with diplomacies to deceive the enemies. But we should focuses on one thing which is above all,i.e,”All ambitions are lawful, except those which climb upward on the miseries or credulities of mankind”.